Hejaz launches global “30 Days of Goodness” campaign as Ramadan begins

https://www.inkl.com/news/hejaz-launches-global-30-days-of-goodness-campaign-as-ramadan-begins

As Ramadan begins, Islamic financial services provider Hejaz has launched a global community campaign inviting people around the world to take part in “30 Days of Goodness,” a month-long initiative designed to inspire daily acts of kindness across borders.

The campaign, driven by the hashtag #30withHejaz, calls on individuals across Australia, the United Kingdom, the GCC, Southeast Asia, and wider international communities to share one act of goodness each day throughout the holy month. Participants are encouraged to post their act on social media, tag three friends, and follow @hejazfs, creating a worldwide ripple effect of generosity and intention.

Founder and CEO of Hejaz, Hakan Ozyon, said the campaign was intentionally built as a global movement.

“Ramadan is a time of reflection, generosity and community. We wanted to create something that allows people everywhere to participate in a shared movement of goodness. One small act, repeated across thousands of people across different countries and cultures, becomes something far greater,” Ozyon said.

The initiative invites acts both large and small, from helping a neighbour and supporting a colleague to giving quietly or expressing gratitude for kindness received. The focus, organisers say, is not on scale but on sincerity.

Since launch, contributions have begun appearing from multiple regions, reinforcing the campaign’s international reach and shared spirit. The goal is to build a collective global story of compassion during one of the most significant months in the Islamic calendar.

While centred on daily acts of kindness, the campaign also reflects Hejaz’s broader philosophy that faith, finance and responsibility are interconnected.

“In Ramadan, we reflect on generosity, but generosity is not limited to charity,” Ozyon said. “It includes halal earning, responsible investing, supporting community businesses and building sustainable intergenerational wealth. Financial systems should align with faith, not conflict with it.”

To extend the impact beyond Ramadan, Hejaz will award one participant USD 5,000 at the conclusion of the campaign to pay it forward in another act of goodness. Organisers emphasise that the initiative is not about competition, but about cultivating a culture of shared impact.

“It was never about performance or numbers,” Ozyon said. “It was about intention. It was about encouraging people to live their values daily and deliberately. If one story inspires another anywhere in the world, then we have created something meaningful.”

The campaign is open to participants worldwide. A minimum of one entry is required, with unlimited posts allowed during the campaign period. All content must be original, positive and respectful, and participants must obtain consent from anyone featured in their posts.

Submissions are accepted from 20 February 2026 at 12:00am AEDT until 20 March 2026 at 12:00am AEDT. By entering, participants agree to all campaign rules and Terms and Conditions.

For more information about the global “30 Days of Goodness” campaign, visit https://www.hejazfs.com.au/event/ramadan-2026/, follow @hejazfs, and search #30withHejaz on social media.